Launch Plan Approval Milestone

Objective

Checklist

• Update the Market Overview, including product unit and revenue opportunity, from the Product Marketing Plan (PMP).
• Update the overview of the competition, including pricing, SKU, market share, strategy, and feature set, from the PMP.
• Update the marketing objectives, target audience, and product positioning from the PMP.
• Define the objectives, strategies, target audience, tactics, and budget for:
  • Training
  • Advertising
  • Corporate
  • Channel
  • Public Relations
  • Direct Mail and Installed Base
• Form a Launch Team.
• The Launch Team documents a list of improvements and deviations from the Product Life Cycle.

Launch Plan Approval

Project Code Name

Product Name

Version

Recommendation Signatures

• We recommend approving this plan to launch the product.

Date:______________

Product Manager	________________________________________
Support Representative	________________________________________
Manufacturing Representative	________________________________________
[other signature lines.]	________________________________________

Approval Signatures

• We approve this plan to launch the product.

Date:______________

Marketing Director	________________________________________
Customer Support Director	________________________________________
Executive Staff	________________________________________
[other signature lines.]	________________________________________